
BETTER YOUR BEST RUN
Alterra Mountain Company has become the leading force in ski and snowboard experiences across the globe, and I had the pleasure of working within a team to develop its name & branding at it’s inception.
Renowned for its commitment to delivering exceptional mountain experiences, a passion for adventure, and a dedication to preserving the natural beauty of the mountain landscapes, Alterra Mountain Company boasts a collection of world-class resorts that cater to skiers, snowboarders, and outdoor enthusiasts of all levels. Founded on the belief that the mountains should be accessible to all, Alterra Mountain Company is driven by enhancing the guest experience, while minimizing its environmental footprint.
MY CONTRIBUTION:
CCreative Direction:
Branding; Brand Name & I.D. System (logos, fonts, colors)
Art Direction:
Created Visual Centers to inform all aspects of production (Design, Photo & Video)
Design:
Brand Visual System (Environment, Print, Video, Digital, OOH)
AGENCY:
NEMO Design
ALTERRA MTN CO:
We Are
The Mountains
THE NAME
ALTITUDE: Where the air is fresh and fun awaits.
TERRAIN: Unique to each place, ready to challenge us and draw us into the moment.
THE LOGO
TECHNICALLY INSPIRED:
Progressive, fresh, bold, and precise.
LOGO ECOSYSTEM
MODULAR RANGE: Reliable and scalable.
BRAND GUIDELINES
BUILD THE STOKE: Maintain integrity across all platforms and executions.
BRAND EXPRESSION
TUNED PERFORMANCE: B2B built, B2C driven