NORDICA:
Ski Everything. Better.
10 YEARS OF THE ENFORCER
The Enforcer is the north star in all-terrain skies. Approaching it’s 10 year anniversary, Nordica aimed to re-invigorate enthusiasts and excite new adopters. This campaign was to serve as an intriguing portal into the brightened state of the brand’s new evergreen approach to “Ski Everything”.
TEASE. LAUNCH. SUSTAIN.
In order to dovetail into “Ski Everything” a 3-phased, strategic approach was designed to bridge the gap from mysterious to invitational.
MISSION SUCCESS
Leveraging Nordica’s rich history, our team met the challenge. The “Ski Everything. Better.” campaign generated buzz and increased brand awareness. It educated retail partners, media & athletes about key products, and it reignited brand enthusiasts.
MY CONTRIBUTION:
Creative & Art Direction:
Campaign Concept Development, Storyboards
Design:
Key Visuals, Style Frames, Typography & Graphics
AGENCY:
NEMO Design