ENTICING REWARDS OF THE NEW APP
Burgerville saw an opportunity to build excitement and boost engagement with the relaunch of their rewards app. The challenge was to build a campaign with a fresh, fun-first approach. The goal was to make the app feel like more than just a loyalty program; but a brand experience; fun-filled, a little over-the-top and VERY rewarding.
The visuals celebrated the theme of ridiculous rewards.
The overall tone of the campaign is cheeky, vibrant, and inclusive, appealing to users who crave quick, delicious meals and want to be rewarded for it.
BURGERVILLE:
More is MORE
MORE IS MORE, DOWNLOADS
The flood of executions across digital, social media, and in-store promotions triggered a significant increase in downloads, this campaign effort was deemed a great success. While also showcasing
the ease of earning rewards and the benefits of being a member,
making this the most rewarding way to enjoy our food.
MY CONTRIBUTION:
Creative & Art Direction:
Conceptual Development, Storyboards, Video & Photo direction on set
Design:
Key Visuals, Style Frames, Typography & Graphics
AGENCY:
SteveBOB
