SB STANDS FOR SNOWBOARDING
Partnering with the Nike Action Sports group for it’s third year in the snowboarding market, the objectives remained the same as the years prior: amplify the energy from the previous season, stay sharp on revolutionary product technologies, and highlight the diverse team.

At this time, the Zoom Ites was the lead product, and full of new tech. The campaign concept was simple - peel back the curtain to the footwear designer’s studio. Use psychical fabric swatches, technical drawings and designers notes to tell the story. Balance the hero product shots from the designer’s work station with a bangin’ action shot and expressive type lockups. All while encouraging the consumer to “Get Laced Up”.

MY CONTRIBUTION:
Art Direction:
Video & Photo direction on set
Design:
Key Visuals, Typography & Graphics

AGENCY:
NEMO Design