PAINT-OUT, POP-IN
As the agency lead for Converse North America, I had the unique opportunity to adapt a static global campaign into retail space. The challenge was to bring to life a series of exclusive Pop-In-Shops in 8 Nordstrom department stores nationwide. The solution needed to be modular to accommodate 8 unique spaces and also to minimize fabrication costs.

Our team concepted for solving in modularity. We developed the overall consumer journey, space layouts, materials, and engagement areas, while collaborating with fabrication partners nationwide. The 8 stores went up simultaneously across the country and were deemed best-in-class by the Converse global team.

MY CONTRIBUTION:
Art Direction:
Developed Regional Expression of Global Campaign

Design:
Key Visuals, Retail Build-outs

AGENCY:
NEMO Design