SIGNAL SNOWBOARDS:
Everyday, Powder Day
WHO THE HELL IS SIGNAL?
Signal Snowboards is a California-based snowboard company known for their innovative approach to board design and manufacturing. They have garnered a reputation for their commitment to creativity, quality, and sustainability.
Signal Snowboards embodies the spirit of adventure and the creativity that defines California's action sports culture. Designing board graphics for them has been inspirational, and knowing riders have my art in their quiver is fulfilling.
MY CONTRIBUTION:
Art Direction:
Design Concepts
Design:
Board Graphics
AGENCY:
NEMO Design
DARK WAVE THEORY
Inspired by ideal conditions at Baldface Lodge, this graphic was intended to be minimal and sophisticated. A perfect powder day has a feeling of snow surfing; hence the wave form. The typography was inspired by lux fashion houses, and the matte black finish was inspired by custom, automotive paint jobs.
Consumer Target: High End
Board Category: All Mountain
Board Name: Tailgunner
DEEP STATE
This graphic was inspired by David Bowie, time travel, and Brutalist architecture. The focal point, Ship Rock, is mashed up with James Webb imagery, and the time travel cube is meant to transport the rider to another dimension.
Consumer Target: High End
Board Category: All Mountain
Board Name: Tailgunner
NOVEMBER REIGN
For the first split board in their portfolio, I garnered inspiration from a classic double album. Advisory tape and studio recording vernacular were used as tertiary graphic elements that were applied with screen-printing and iridescent inks.
Consumer Target: High End
Board Category: Split Board
Board Name: LOL